June 14, 2006
Asian star Rain is keen on returning the love he has received from his Asian fans. He plans to donate part of proceeds from a concert tour of 11 Asian nations scheduled for December to those same countries through various donation programs.
“It won’t be a simple donation. Rain will involve himself in raising funds and developing donation programs that meet each nation’s needs,” Lee In-Kwang, the president of Star-M Planning, the performance agency in charge of Rain’s Asian tour, said during a phone interview with Yonhap News. “He is now considering building schools to fight illiteracy in China and some Southeast Asian nations, but detailed plans will be made available in September.”
This is not the first time that the top singer has tried helping Asian nations in need. Late last year, he cooperated with the Green Fund, an environmental organization, to build wells in several Asian nations suffering from the absence of proper water supply facilities. He donated all the proceeds from the sales of products promoting him. He will also participate in a Pepsi Cola-sponsored charity for Asian youths in need scheduled to be held in Hong Kong in November.
Meanwhile, a Pepsi commercial featuring Rain, who is Pepsi’s model for Chinese-speaking nations, and U.S. pop diva Christina Aguilera singing a song together against the backdrop of a soccer stadium has been released in China, Hong Kong and Taiwan. His agency, JYP Entertainment, said that the two stars were so busy that they separately shot the commercial and recorded the song.
Rain will release his fourth album on Oct. 15 in Korea before embarking on his Asian tour on Dec. 14, which kicks off in Seoul.