“Full House” to Be Exported to Japan

Aug 21, 2006

The KBS hit drama "Full House" starring Rain and Song Hye-kyo will be exported to Japan for Japanese viewers across the island country, KBS Media said.

The drama has already gained great popularity in many Asian nations such as China, Taiwan, Hong Kong, Malaysia and Singapore. In some southeast Asian nations, it recorded viewing rates as high as the popular Korean drama Daejanggeum (Jewel in the Palace). In Thailand, its viewing rates for its last episode posted a staggering 64 percent.

The export to Japan is expected to serve as an opportunity to show the true value of the drama’s two Korean stars, especially at a time when Rain is already enjoying great popularity as a singer and Song is also quite famous in Japan for her role in the drama "Autumn in My Heart" and the film "My Girl and I." Insiders believe that the fact that the drama features the two stars will produce great synergistic effects.

"Compared to ‘Winter Sonata,’ which received a rave response from middle-aged Japanese women, ‘Full House’ may potentially be loved by young people in their teens and 20s," KBS Media said. "We expect that the export of the drama may help spread the Korean Wave or Korean pop culture craze among the younger generation in Japan."