SEOUL, Aug. 31 (Yonhap) — A popular South Korean singer has been selected to serve as a public relations ambassador for the Ralph Lauren collection from September, the singer’s management firm said Thursday.
Bi, often called the Korean Justin Timberlake, has recently been invited by Ralph Lauren himself to be one of his "Friends" who are supposed to promote his internationally acclaimed fashion brand, JYP Entertainment said.
"This shows that Bi is now fully acknowledged as one of the world stars," it said in a statement.
The 24-year-old Korean singer, who has gained popularity in Asia, was named by Time Magazine in April as one of the 100 most influential figures worldwide. He was the first Asian entertainer to hold a concert at Madison Square Garden in New York City in February.
"His versatility has appealed to Mr. and Mrs. Laurens. Not only the masculinity, but the tenderness at the same time has attracted the whole Asia. Mr. Lauren is also willing to help his career in the United States," the Korean subsidiary of the Ralph Lauren Corporation also said in the same statement.
"His official schedule as a Ralph Lauren ambassador will be set soon. He will also be called to appear at the Ralph Lauren shows," it said.
Ralph Lauren reportedly has been reluctant so far to select Asian stars as his Friends.