Ads Pit Jeon Ji-hyun Against Lee Hyo-lee

Oct 31, 2006

Jeon Ji-hyun(left) and Lee Hyo-lee

Top Korean stars Jeon Ji-hyun and Lee Hyo-lee are pitted against each other in single combat in the new commercials for the Samsung Anycall mobile phones.

Each, as it happens, seems to have occupied the other’s domain. Jeon was given the bad-girl role, a style expected to take off with the release of "The Devil Wears Prada" based on the fashion-industry roman a clef. Never one to be out of step with the fads, the star who has so far relied on angelic innocence, looks determined to acquire some teeth.

Jeon sheds an image appealing to men’s protective instinct and instead turns heads by using her curves. In a survey coinciding with the release of the movie, which asked what cover models respondents would choose if they were the ice-queen editrix played by Meryl Streep, Jeon Ji-hyun came ahead of Lee Hyo-lee with 39 percent. Among male stars, Rain ranked first.

Lee Hyo-lee, a synonym for sexy confidence, has transformed herself into a gentle, mature woman for the spot. She has become the type of person well described by the new expression "good face, good body, good personality." Lee is seen as a good Samaritan after it was revealed that she assisted a drunk who had fallen on the street: not just a pretty face, but a good heart too. Who would have thought it?

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