Hallyu Star Lee Seo-jin Establishes Environmental Fund
Japan, Hallyu (Korean Wave) star Lee Seo-jin donated his whole signing
guarantee from “Color Pink Magic BB cream” and “BBQ Chicken” to the
environmental fund “Let’s Tree”.
On January 14, Lee Seo-jin and
the Foundation of Japan held a press conference in Japan to announce
the launching of the environmental fund “Let’s Tree”, which they
In the press conference, president Sasakawa of the
Japan foundation, Jeon Young-sun of Color Pink Japan, and Yoon
Hong-keun of Genesis as well as Lee Seo-jin attended.
Sasakawa expressed appreciation for the generous deed by Lee Seo-jin,
saying, “We will give him full support with our knowledge and
Lee said, “I appreciate Japan Foundation’s help on
this project and I have a strong sense of responsibility towards the
fund”. He emphasized, “I have always thought that I will repay my fans’
love one day because I have been loved by many people”.
addition, Lee said, “I am so glad that I can establish a fund for the
environment, owing to many Japanese fans’ love for Korean dramas”.
Lee added he realized the importance of trees when he had been performing as house honorary ambassador for Korean Habitat.
steering committee’s Jeon Young-sun said, “I have considerable respect
and admiration for [Lee’s] activities towards the environmental fund”.
Jeon announced the environmental fund would hold a charity fashion show
entitled “Fantasy Finale 2010” for fundraising on March 15 at NHK Hall
In this charity fashion show, “Hanbok” (traditional
Korean dress) designer Lee young-hee, will present the colorful and
diverse beauty of “Hanbok” under the theme of “Clothes of Wind” from
the Three Kingdom Period to the present age. The charity show is
planning to invite Kim Yoon-ok, the wife of Korean president Lee
Myung-bak, and Miyuki, the wife of Japanese Prime Minister Hatoyama, as
well as top stars from Korean and Japan.
Meanwhile, the fund
“Let’s Tree” has plans to do diverse activities for the protection and
improvement of the environment as follows: planting trees in Chinese
and Mongolia for preventing desertification due to Asian dust,
environmental education for youth, and nurturing leadership for the
To support the fund, Lee donated his
entire guarantee from “Color Pink Magic BB cream” and “BBQ Chicken” to
the fund. The “Genesis BBQ” also gave 5,000,000 yen to the fund and is
scheduled to donate a portion of the total gross from “Lee Seo-jin’s
BBQ” Tokyo Ganda branch, which was produced by Lee.