Song Joong Ki Endorses TonyMoly Skincare in Singapore


To celebrate the recent opening of TonyMoly Singapore’s flagship store in Bugis Junction, Song Joong Ki, its newly appointed brand ambassador, is visiting for the very first time to unveil the store as well as to endorse the brand’s newest additions to the retail shelves in Singapore.  With the recently ended drama, “Sungkyunkwan Scandal”, Song Joong Ki, a fast-rising star in Korea and Singapore, is known for his flawless complexion and “flower pretty boy” image. He is here to launch the TonyMoly Floria and Latte Art range.

“It is a delight to be appointed as the official ambassador for TonyMoly which carries so many excellent products. TonyMoly is known for its stringent emphasis on the choice of natural and premium ingredients and I am honored that they placed their confidence in me, especially since I usually take extra special care of my skin. Its impressive innovation and technology have made it one of the leading beauty and skincare brand in the industry and I hope to be able to bring the brand into a new height. I am truly honored to be in Singapore in launching these two creative ranges which I am confident will definitely be a great success.” said Song Joong Ki.

Song Joong Ki posing with a product from  the TonyMoly Latte Art range.

Song Joong Ki also showed off his Mandarin by replying “hao chi” (delicious) when the emcee asked him if he has tasted the famous Chili Crab here. He gamely agreed to the emcee’s suggestion with “hao, hao” (meaning OK) for him to be interviewed in Mandarin the next time he returns to Singapore.

Song Joong Ki met up with his fans this afternoon at a specially organized autograph and photography session at Bugis Junction that saw ten lucky fans enjoying a couple shot opportunity with the Korean star and 90 lucky fans taking home his autograph. Winners were picked through a lucky draw with spending of at least S$80 of TonyMoly products.

From December 21, 2010 until January 31, 2011, with a minimum purchase of S$50 worth of TonyMoly products (which must include a TonyMoly Latte Art range), shoppers stand a chance to be one of the two lucky ones to bring home a personalized autographed TonyMoly Latte Art product by Song Joong Ki.

More pictures:

Making Latte Art > <img src= Taking a sipPosing with Latte Art rangesigning > <img src=

listening to a question from the room



Special thanks to Ms. Calle, Director from TonyMoly!