A smartphone theme service allows a user to change the background, icon, and widgets for a smartphone. SM Entertainment explained that this service was different from other smartphones apps because it also provides a “Launcher” that allows one to control the UI (User Interface).
SM Entertainment opened the theme service with Dielto who recently launched SSKIN. This theme service supports all Android phones and is a first of its kind in South Korea. It has a competitive advantage in the fact that it allows a smartphone user to set the contrast for widgest and icons, create folders with ease, and also protects the theme of the background.
You can download this service anywhere in the world through Android Market and in South Korea it is available through T Store. DBSK, Super Junior, SNSD, and Shinee themes are also available.