There are new Intel chips with SNSD’s names on them. Literally.
The world’s most recognized computer processor brand gifted its spokespersons SNSD with a custom-made jewelry set made out of Intel chips in a gesture of thanks and celebration of their successful marketing collaboration. Intel commissioned Shreve and Co. Jewelry Boutique in the United States to fashion an
exclusive earring-and-necklace set from Intel chips for each of the Girls, with each of the member’s names engraved on the back of the pendant.
Intel had enlisted SNSD as spokespersons to advertise the Intel Core processor. The partnership resulted in a content-rich campaign that includes a digital single and music video titled “Visual Dreams.”
Intel launched the collaboration song with SNSD in early 2011.