Lee Hyori was chosen to be Tom Ford’s first Korean “muse,” modeling for his 2011 fall/winter collection. It is the first time Tom Ford has debuted his collection within Korea. Not only did Ford design the clothes, but also created the concept of the pictorial.
Hyori accentuated her s-line with her poses, looking quite alluring in her released photos. She emitted a mature and sexy look, drawing attention with her intense eyes and different facial expressions.
Through the pictorial, Hyori aimed to show a different, unseen perspective of herself. Photographer Hong Jang Hyun praised Hyori, saying, “It’s like I a found a new face.
The pictorial will be released in the September issue of Elle Magazine.