On September 5, the Korean Ministry for Food, Agriculture, Forestry, and Fisheries announced that Wonder Girls are appointed as the new ambassador of Korean food. The Ministry hopes that Wonder Girls will help make the taste and the brilliance of Korean food more well-known in foreign countries.
The Korean Ministry for Food, Agriculture, Forestry, and Fisheries will meet on September 6 to discuss the plans for food promotion outside of Korea. They will also be revealing their new plan for the promotion and the new slogan for the upcoming year.
The Ministry intends to begin the campaign on September 2011 and will go on to conclude in September 2012. The new slogan “Smart Choice! Global K-food!” advocates the idea of helping foreigners eat fresh and healthy Korean food by guiding them in making smart food choices.
Wonder Girls will publicly help start the promotion campaign in Japan, China, Singapore, Malaysia, Vietnam, and many other countries in East Asia. Solely for this campaign, the Wonder Girls came up with a song that they hope will attract many of their fans.
Taste tests and multiple press interviews with the Wonder Girls will be made throughout the campaign period.
To give the campaign more recall, each Wonder Girl has been assigned a key food item to promote. Yeeun‘s is paprika; Sohee‘s is strawberry; Sunye‘s is apple; Yoobin‘s is rose and Hyelim‘s is citron.
The main representative of the Korean Ministry for Food, Agriculture, Forestry, and Fisheries, Seo Kyu Yong,
thanked Wonder Girls for agreeing to help them out with the promotion and said, “Due to the flourishing Korean
Wave, our Ministry needs support from a leading K-Pop group to make this marketing succesful. Wonder Girls
is a beautiful and talented group that already has many fans not only in Asia, but also in the US and
Europe which definitely will help us triumph globally.”
In return, Wonder Girls stated, “It is an honor to help with this promotion. We will do our best to help make
our country’s taste and brilliance well-known all over the world.”