DBSK has signed a “friendship contract” with French fashion brand, Lacoste, and agreed to promote the brand as the publicity ambassador. This is the first time Lacoste has signed a “friendship contract” in Korea.
“In order to boom up the surprisingly high sales in Korea, we decided to appoint Asia’s top star DBSK as the ‘friendship model’ of our brand. Through this ‘friendship contract,’ we plan on further promoting and raising awareness of the Lacoste brand among the younger audience,” a representative of Lacoste said in a statement.
As part of the agreement, DBSK has also been invited as a special guest to the fashion collection show of Lacoste’s Creative Director, Felipe Oliveira Baptista, which is scheduled to take place in New York City this month. DBSK is also planning to take a fashion photo shoot in New York City following the show.
DBSK will begin promoting Lacoste as their publicity ambassador starting later this year.