Seohyun Chosen as New Model for "The Face Shop"


LG Household and Health Care’s cosmetic shop called, “The Face Shop,” recently chose SNSD‘s Seohyun to be their new model.

According to the company on September 20, Seohyun will now join Kim Hyun Joong, Won Bin, and Park Min Young who have already been the leading models for almost a year for the company.

Seohyun will first appear on “Arsainte Eco – Therapy Tonic with Essentials” T.V. CF with Kim Hyun Joong during October.

The Face Shop hopes to increase their popularity while expanding new ideas among a more diverse group of people with the help of Seohyun’s popularity around the world.

A representative from LG Household and Health Care, Lee Man Hee, stated, ” SNSD’s Seohyun has a fresh and intelligent image which definitely fits the image of our brand. I hope ‘The Face Shop’ invokes new interest for the new generation to become more feminine and stylish.”