Chocolat has been named the main model for “NBA Korea,” the Korean branch of the U.S. basketball league, NBA. The league said Chocolat’s sporty and powerful image fit the overall brand concept of NBA in Korea.
“Chocolat’s powerful and energetic performance at the half time show of last week’s basketball game looked like a perfect match to NBA’s sports brand. We expect Chocolat’s promotions and our brand image will both improve through this partnership,” NBA Korea said.
Netizens who learned the news commented, “Chocolat the model-doll?” “From K-pop to the ad industry, Chocolat rules,” and “Chocolat is perfect for NBA’s global image!”
Chocolat is a five member girl group comprised of three mixed Korean-American girls and two Korean girls. They’ve released a new mini album this month and the title track, “I Like It.” Their Korean member Jaeyoon has been excluded from this mini album’s promotions due to personal health issues.