Cosmetic brand innisfree has signed “City Hunter’s” Lee Min Ho as its international model for its latest line of men’s cosmetics. innisfree is hoping that Lee Min Ho and the new men’s line will help strengthen and increase its market share of men’s cosmetics. The brand is also preparing to launch in China this April, and there’s no doubt that Lee Min Ho’s popularity in China will help boost sales once it launches.
A representative of innisfree commented, “We felt that Lee Min Ho’s clean and healthy image goes well with our brand concept. He will work with YoonA [of Girls’ Generation] to promote innisfree’s healthy image.”
Meanwhile, Lee Min Ho has been working with YoonA as models for outdoor brand “Eider” since last year. The two showed great chemistry in photoshoots and looked comfortable with each other.