Kim Hyun Joong Follows Jang Geun Suk to Endorse Japanese Cosmetic Brand


Kim Hyun Joong became the main TV model for Japanese esthetic brand “Slim Beauty House,” becoming only the second Korean celebrity to endorse a cosmetic brand in Japan. Jang Geun Suk is currently the model for “Esthetic TBC.”

In the new TV commercial that started airing on February 23, Kim Hyun Joong is seen wearing a white shirt in a white background scene. He’s staring at a beautiful woman without a word until he says, “May I like you?”

With Kim Hyun Joong joining Jang Geun Suk for a Japanese cosmetic brand, Japanese media are already calling this a “Battle of K-Pop Stars in Japan’s Beauty Industry.”

You can watch both Kim Hyun Joong’s and Jang Geun Suk’s commercials below. Which one do you like better?