SM Entertainment‘s new documentary film “I AM,” featuring the lives of artists like Kangta, BoA, DBSK, Super Junior, Girls Generation, SHINee, and f(x), cancelled its press premiere scheduled on April 30 without further notice. “I AM” was supposed to have its first premiere event for media and sponsoring companies on April 30 at 4pm.
The PR representative of “I AM” explained, “We’ve had a long and serious meeting regarding the quality of the movie last night until 11pm. All important officials from the distribution company CJ Entertainment, SME, and the director of the movie Choi Jin Sung got together and have concluded that we could make it better.” This representative added, “The biggest reason of the cancellation of today’s movie premiere is data error. We decided to cancel the scheduled premiere, because we wanted to reveal the movie when it is perfect.”
Although the press premiere of “I AM” has been cancelled, the showcase featuring SME’s artists will still continue at 7pm on April 30. The film “I AM” will be in theaters on May 10.