Over the last few years, we’ve seen a huge spike in the number of subunit idol groups. The strategy is simple – you put together some of your members in a smaller unit, give them a new name, and promote as a separate group.
The subgrouping idea has proven to be effective, especially for its immediate impact on the original group’s further success. The benefits of these subgroups can perhaps best be described in three ways: a) It gives a chance to highlight some of the lesser known members; b) creates a completely different image to expand the overall fan base; and c) raises awareness of the original group by using the name value of the better known members.
In particular, after seeing Girls’ Generation finally give in to this idea and debut their first subunit TaeTiSeo last week, we thought it was worth going over the best unit groups of all time. We’re sure this list will expand by the end of the year, with more subunits expected to debut, but please take this as a tribute to the early pioneers of subunit idol groups.
Who is your favorite subunit group? Who do you want to see team up for a new group?
Enjoy the list!
(Scroll through the list by clicking the page numbers at the bottom of this article)