The “Jo Kwon Effect” in the Hallyu Wave

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On June 15, on SBS’ most recent episode of “Go Show,” MC Go Hyun Jung stated, “Jo Kwon’s name is starting to become a new trend at Ehwa Women’s University. At this university, the Biotechnology professor recently wrote a column about the ‘Jo Kwon Effect’.”

The “Jo Kwon Effect,” is a term coined by Behavioral Science Professor Choi Jae Chun of Ehwa Women’s University. This column describes how “Jo Kwon is a crucial element for the success of the Hallyu Wave. This 2AM member endured 2567 days of training. As a result, he is successful because he overcame those days of hardship.”

When Jo Kwon heard about this “Jo Kwon Effect,” on the show, he almost cried. He states. “Whenever I go on talk shows, people always tell me to stop talking about my trainee days. They don’t want to hear anymore.”

Jo Kwon explains, “ I had no choice practicing that many days because I spent 10 years of my teenage life as a trainee. I have nothing about my school life to talk about. I auditioned when I was in 6th grade, and I never dreamed it would take this long for me to debut.”