Jeon Ji Hyun to Sign with Key East Entertainment?


Jeon Ji Hyun is looking into signing with Bae Yong Jun‘s Key East Entertainment.

Jeon Ji Hyun’s contract with her current agency is about to expire and new agencies report that she is in talks with Key East Entertainment as her new home. One source revealed, “Jeon Ji Hyun and Key East’s discussion has already somewhat moved forward. If only a few details are worked out, there is a very strong chance that she will sign.”

Jeon Ji Hyun left her agency of 13 years, Sidus HQ in 2010 and set up her own agency, J&Co. Entertainment. However, the burdens of running an agency on her own caused her to seek for a new agency. News reports say that her was introduced to Key East by her “Thieves” co-star, Kim Soo Hyun.

If Jeon Ji Hyun signs with Key East, she will be joining the likes of Lim Soo Jung, Choi Kang Hee and Jung Ryeo Won, making one of the strongest female actress lineups in an agency. Each one of these actresses are very valuable in the advertisment industry and Jeon Ji Hyun’s addition will strengthen Key East’s position in the market.

One particular source stated, “Key East is home to some of the top profiting CF models such as Bae Yong Jun, Kim Soo Hyun and Kim Hyun Joong. If Jeon Ji Hyun joins the team, Key East’s power over the advertisement industry will go beyond imagination.”

Stay tuned on Soompi for updates on Jeon Ji Hyun’s next move.