Actress Park Han Byul is the newly appointed model for lingerie brand Bodyguard. She begins her contract for the 2012 fall-winter season and will be the exclusive endorser of Bodyguard for a year.
Bodyguard’s advertising campaign for the season is focused on “Atension,” which means “Attention + Tension.” The concept also revolves around indulgence, and emphasizes the importance of muscle volume and elasticity as the basic elements of a healthy body.
Park Han Byul’s healthy body has attracted attention. Thus, she became the top choice when Bodyguard was selecting models to strengthen the brand. Park Han Byul exudes the right amount of sensual style to make Bodyguard more known to the public. Bodyguard boasts of selections that will satisfy the usual woman’s outstanding fashion sense.