Cosmetic Spotlight: Etude House’s “Sweet Recipe”

Cosmetic Spotlight: Etude House’s “Sweet Recipe”

Just when you thought that Etude House couldn’t get any sweeter, the top-selling Korean makeup brand launched its first campaign for 2013 — and it’s centered around sweets! Candy, dessert, chocolates, and jellies have been used as the inspiration behind this super cute and delicious collection of cosmetics. Let’s explore “Sweet Recipe” together with this very informative and cute infographic created by the super-talented Selkaine!

Our favorite cosmetic has to be the “Dear My Jelly-Lips Talk Lipstick” — not because of its interesting name, but because of its interesting jelly texture that delivers vibrant color that’s in between that of a tint and a lipstick. Who’s your favorite Etude House spokesmodel — Krystal and Sulli, SHINee, Sandara, or someone else?

 
 
6 comments
nwb425
nwb425

I love to listen to Krystal voice. It's as sweet as candy.

VIP-tabilover
VIP-tabilover

Aww~ I love watching Etude's commercials, it always turns out to be really cute, funny, and entertaining to watch ^^ <3

polkadotpiggy
polkadotpiggy

sigh. i miss sandara.... but sulli and krystal look cute too

fullmoon13
fullmoon13

Really interesting campaign...XD The boys' faces when they were amazed...So cute.

huyutfsakura
huyutfsakura

Still crying over Sandara, but still those look amazing! When I get the money I'm definitely buying them! :D