SM Expands Company Through Joint Ventures and Mergers

SM Expands Company Through Joint Ventures and Mergers

K-Pop’s powerhouse agency SM Entertainment has set ambitious goals for 2013. The company has recently partnered up with two different media companies to expand further into the entertainment industry through print and broadcast.

The first partnership is with a contents specialized company Design House Inc. Design House Inc. is the company behind magazines such as “Happy Homes“, “Monthly Design“, “Men’s Health“, and “Luxury.” The two will join together to develop a new content business called “The Celebrity.” “The Celebrity” will target markets in Asia and around the world through mobile contents, on and offline magazines, and other publications. They have already set plans to publish a new futuristic Asian lifestyle magazine.

SM Entertainment’s broadcast sector, SM C&C (Culture and Contents), has acquired another company, Hoon Media. Hoon Media is led by Producer Lee Hoon Hee and is the production company behind popular KBS shows such as “1 vs 100“, “Heroines 6“, “Qualifications of Men“, and “Music Bank.” Hoon Media has also produced other entertainment programs on other cable channels.

A representative of SM C&C said, “Through the merger with Hoon Media we plan to create broadcast programs in different genres such as entertainment, variety, and culture. We are planning to produce programs targeting not only Korean but other Asian markets through the MCs, actors, and other artists who are part of SM Entertainment and SM C&C.”

This is not the first merger for SM C&C. Last September the company acquired AM Entertainment, taking in actors such as Jang Dong Gun, Kim Ha Neul, and Han Ji Min. SM C&C also has signed variety stars such as Kang Ho Dong, Shin Dong Yub, Lee Soo Geun, Kim Byung Man, and most recently Gong Hyun Jin. With Hoon Media, SM C&C will be able to create their own entertainment programs starring their own artists.

Soompiers, what do you think of these changes for SM Entertainment? Share your thoughts below.

11 comments
no17
no17

THEY'RE TOO MANY REALLY

lamour17
lamour17

I think we can't have a fair judgement in Korean Entertainment Industry at the moment, as long as SM still dominated the area. Too much greediness !!!!!

blackowl
blackowl

I surely don't like it :(

letme
letme

Expanding the business while the human money machine still earning. Good business plan. I wish you luck SM. In the next few years, whether we like it or just like it, new generation will take over. The girls themselves too should think over their future. Just like what Kangta said in a TV guesting.

eddielim831
eddielim831

Conflict of interest. They have their own TV shows so guess who's gonna be on them? They produce Music Bank so guess who's gonna be on them and who's gonna win the awards?

maechan18
maechan18

I don't like, I simply don't like it......

wingying
wingying

not surprise to hear TVXQ/SJ/SNSD make so much money for them. rn

pangdauvang
pangdauvang

so scary.... :( for other business to sprout

toGETherONE
toGETherONE

There's a Chinese saying, "money gives birth to more money." (=