4minute has released the music video for their latest single, “Is It Poppin’?”
The new single is a catchy hip-hop dance song with a popping melody line. It is composed and written by Brave Brothers who also worked with 4minute for the group’s previous mini-album title song, “What’s Your Name?“ “What’s Your Name?” turned out to be a quiet but powerful digital single hit, increasing the anticipation for the group’s latest track.
The music video is set at a nighttime party and shows the members having fun under the water sprinkler rain. Yes, it’s poppin’!
In related news, it was recently reported that KBS had deemed “Is It Poppin’?” to be unfit for broadcast, forcing 4minute to edit the lyrics. You can read the full story here.
4minute will hold their first “Is It Poppin’?” stage on June 30 on SBS’ “Inkigayo.”