SM Entertainment to Open “SMTOWN Museum” in Los Angeles


SM Entertainment announced on August 7 that they will be opening a hybrid entertainment arena in Los Angeles. 

The tentative name of venue is “SMTOWN Museum.” SM Entertainment had considered opening a place in Hollywood for locals to experience Hallyu Wave, but after considering the influx of locals and tourists in Korean Town, the agency bought a building in the heart of Korea Town.

The building is located on the corner of Oxford street and will most likely be the location for the proposed “SMTOWN Museum.” 

A representative of SM Town said, “For long term and stable business promotion in the United States, SM Entertainment USA has purchased the building. It will be in the form of a museum with Korean restaurants, entertainment venues, and showcases that use hologram and other media.”