Have you visited South Korea? If you have, you must’ve visited Seoul’s Myeongdong street! You will have noticed the long row of cosmetic stores with the faces of the hottest Hallyu stars on their billboards, posters, and products. It is a sure sign that you are already or on your way to becoming a Hallyu star, and this is true of Girls’ Generation‘s Taeyeon and fellow labelmate boy group EXO.
Taeyeon and EXO have become the new faces of the cosmetic brand “Nature Republic,” signing a two-year contract with the brand that is on its way to become a global household name. The brand stated they chose Taeyeon and EXO for their clean image and individuality and their ability to approach both the domestic and international market.
Meanwhile, Girls’ Generation is busy with their “Girls & Peace” world tour and EXO is continuing the successful promotion of their latest hit, “Growl.”