SM, Universal Music Japan and AVEX Collaborate to Establish Everysing Japan

SM Entertainment Everysing Japan

SM Entertainment will be holding hands with AVEX Group Holdings and Universal Music Japan to start a new company in Japan.

SM Entertainment’s representative Lee Soo Man met with Universal Music Japan’s president Naoshi Fujikura and Shinji Hayashi of Avex Vanguard on April 30 to talk about establishing “Everysing Japan.” “Everysing Japan” will be a company that will greatly strengthen the participating companies’ digital music strategies in Japan’s music industry.

At the conference, SM Entertainment, Avex Vanguard, and Universal Music Japan talked about taking one step further from the current contents distribution business model and establishing a creative and unique service that uses each of the company’s strengths.

Everysing,” SM Entertainment’s karaoke application, is in productions to debut in the Japanese market as “Everysing Japan” by September.

“Everysing” application is not just a singing karaoke application but also has recording services, making distribution through social media and participating in auditions easier. As a content holder, it is also developing services where the user can even sing duets with established artists. The “Everysing” app is currently the number one karaoke application in the Google Play store. It was also nominated for the “2013 Google Play App Awards” last year.

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