Jun Ji Hyun Is the Advertising Queen


Jun Ji Hyun has been crowned the queen of all Korea’s CF models.

According to Korea’s Advertising Research Institute, she was domestic advertisers’ top pick for the month of June, being chosen by 10.97% of those surveyed and maintaining her position at the top of the charts from February to April. The results were influenced by the popularity of her recent drama, “Man From the Stars.”

However, it is unknown whether she will continue to hold advertisers’ interest into July. A political controversy involving the Chinese drinking water brand she modeled for as well as allegations of plagiarism regarding one of her beer CF advertisements have the potential to negatively affect her image.

Jun Ji Hyun was followed in second place by Korea’s ice queen Kim Yuna, winning a total of 9.15% of those surveyed. She maintained a position within the top three throughout the year, coming in first in January, second in February through April, and third in May.

miss A’s Suzy came in third place for June, with 5.89% of the total. She has stayed within the top five of the survey for the last six months, coming in fifth in January, third in February through April, and rising to second place in May.

Lee Seung Gi came in fourth place in the survey for June and was the only male star to place in the top 5. Kim Soo Hyun came in at sixth place, Yoo Jae Suk came in seventh, Won Bin placed eighth, Lee Hyun Bin ninth, and Kim Bo Sung tenth.