CJ E&M and actor and singer Lee Seung Gi, will be participating in a charity event for female students in the US whose families have low-income.
On August 9 and August 10, CJ E&M will be holding North America’s largest hallyu convention, “KCON 2014,” and at the convention, they will be setting up a booth called “Girls Education.” The booth is set up for female students from the age of 10 to 19 who aren’t receiving proper education and this will be a chance for those students to receive a good quality education.
CJ E&M will be preparing all the books, school supplies, various educational contents and teaching tools. Afterwards, they will be sending them to the NGO organization, “WriteGirl [sic]” under the names of all the hallyu stars who will be performing at “KCON 2014.” “WriteGirl” is a non-governmental organization for high school girls that teach them the art of creative writing and self-expression.
Also, on July 10, C E&M is planning on inviting Lee Seung Gi to the booth to encourage the charity event. Along with Lee Seung Gi and the student volunteers, those who participate in the charity event will receive a “KCON 2014” special badge. Every 50th donator will also receive a shirt that has Lee Seung Gi’s autograph on it.
The executive of CJ E&M, Shin Hyung Kwan said, “CJ is aggressively promoting the activities of CSV in order to raise the worth of education and culture to those who are at a disadvantage in society.”
Meanwhile, this is the third year that “KCON” is being held and other than the concert, it’s a hallyu convention that has contents regarding dramas, movies, games, food, fashion, beauty and anything related to the Korean culture. Compared to the booths that were set up last year, there is twice as much this year. They are planning on aggressively supporting Korean companies that are based on hallyu content, to advance overseas.
Also, artists such as G-Dragon and Girls’ Generation will be performing the “M!Countdown” concert on both days. There will also be a fan meeting where the K-Pop stars will be meeting the fans along with a “Cover Dance Workshop” and a “Korean Cooking Class,” which received a lot of positive feedback last year. They are planning on enhancing the other program that the fans will be able to participate in.
Since 40,000 locals will be attending this large convention, many are expecting CJ E&M to play an important role to introduce the hallyu culture and any businesses related to hallyu, to be introduced at this global stage. “KCON 2014” will be held on August 9 and August 10 at the Los Angeles Memorial Sports Arena.
Soompi will also be there so stop by our booth to say hi!