German luxury fashion brand MCM has released a promotional campaign in association with boy band EXO. The company has signed a deal that will see the boys model for them, and a microsite with the web address exo.mcmworldwide.com has now gone live.
The fashion brand has released a series of promotional images and a 15-second video that feature the members of the group posing in casual and formal clothing and carrying MCM accessories, including bags.
The campaign is part of MCM’s autumn-winter 2014 promotions.
MCM has launched a month-long event whereby fans who share promotional images and videos through social network sites such as Facebook and fill in a questionnaire will be entered into a special draw. A number of lucky winners will receive prizes.