Yang Hyun Suk officially announced that YG Entertainment will be entering the Chinese market. It looks like the K-pop empire, which has attracted investments from the likes of top global luxury brand LVMH (Moët Hennessy Louis Vuitton) and Chinese IT giant Tencent, will continue to spread its wings in the expansive land of China.
In a recent interview with OSEN, CEO and founder of YG Entertainment Yang Hyun Suk commented, “It’s impossible to predict how big the Chinese entertainment market will get. The animation ‘Cloudy with a Chance of Meatballs’ comes to mind. Like the way the corn becomes popcorn and rains from the sky, Chinese entertainment will wield a powerful influence globally. This is the reasoning and motivation behind YG entering the market.”
YG Entertainment has been preparing for its entrance into the Chinese market, and this past year held the “2014 1st YG Audition in Greater China” in Beijing, Shanghai, Hong Kong, and Taiwan. This was the company’s first-ever audition in Greater China but was met with high enthusiasm and numerous young aspiring talents.
On the December 1 broadcast of SBS’ “Healing Camp,” Yang Hyun Suk shared that the keyword to his success is “thrill” and that he believes no amount of money can replace happiness. When asked by a reporter what the keyword is behind YG’s entrance into the Chinese market, Yang Hyun Suk’s answer was again “thrill.” He said, “No matter what you do, it has to be fun for you to feel the thrill and consequently for you to give it your all.”