SM Accused of Plagiarising Graphics in Recent EXO Teaser Video


SM Entertainment is being accused of plagiarizing EXO’s recent teaser video after a Swedish graphic designer noted that they have used graphics by him and two other graphic designers without permission.

Graphic designer Erik Söderberg recently shared a post, which was originally started by the user orisonofkyungsoo on December 5, that points out the similarities on his Tumblr. The post shows a comparison between graphic art by Erik Söderberg and two other international designers – Carlo Vega and Alexander Nusic – and graphics that appear on EXO’s teaser video titled “EXO 2015 COMING SOON.” The teaser video first aired during the 2014 Mnet Asian Music Awards on December 3, and was uploaded on YouTube soon after the live broadcast.

exo plagiarism accusationsCurrently, the original teaser video on SMTOWN‘s account cannot be accessed “due to a copyright claim by”

exo plagiarism accusations

The video can still be found on other YouTube channels, however.

SM Entertainment has yet to respond to the accusations.


A Twitter user recently asked Erik Söderberg why he blocked EXO’s video, to which the designer responded that the video contains work used without permission, and that while he and “at least one more artist” contacted SM, he ended up having to contact YouTube directly when no action was taken by the agency. Overall, the exchange remained extremely pleasant, the Twitter use thanking Erik Söderberg, who in turn apologizes if he upset any EXO fans.

Erik Soderberg

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