Following her Fall/Winter 2014 campaign, 2NE1’s CL has renewed her modeling contract with LG‘s casual accessory brand HAZZYS ACCESSORIES.
A source from HAZZYS ACCESSORIES shared that they have kept CL on as the their muse because she attracts younger customers and is a wannabe icon for her rap skills and renowned charisma and style.
The concept of the Spring/Summer 2015 campaign is “British Urbanity,” a modernized interpretation of classic British style and a move away from HAZZYS ACCESSORIES’ usually trendy and perky aesthetic.
CL, who is currently preparing for her U.S. debut, was reportedly a natural on set, showcasing a clear understanding of the concept and exuding positive energy.
Meanwhile, actor Im Siwan was recently named as the first-ever male face of a promotional campaign for the brand.