Boy group EXO, the current face of luxury brand MCM, is participating in a special Valentine’s Day-White Day campaign entitled “XOXO Happy Valentine’s Day” for a new product line.
In the picture, the boys of EXO show off their personal unique charms as well as the brightly-colored backpacks, totes, and cross bodies they are modeling. The members look extra dandy in their white tops, against which the colors of the bags pop all the more. In a mix of charismatic, sweet, and playful poses, the members perfectly embody the boy-next-door look.
According to the MCM x EXO Collaboration Micro Site, the collection will go live on February 10, 3 p.m. KST.
Check out the video teaser below.