B1A4 is charming for the 2015 Spring/Summer Hat’s On endorsement campaign. They show off a new and distinctive appeal in the photos.
In contrast to the bright pastel colors in other 2015 S/S endorsements, the B1A4 members are styled in street fashion with monotone snapbacks and bucket hats. With their pleasant charisma, they portray Hat’s On’s unique style with natural poses and expressions.
B1A4 is a group that is not only active in the music industry but also in variety shows and dramas. With B1A4’s busy schedule, the photo shoot was scheduled with difficulty but the atmosphere on set was great as members took care of each other and the staff and exhibited professionalism when the cameras turned on.
B1A4’s endorsement photos will be featured at Hat’s On stores and on online stores in Korea.