The shoot, entitled “IU X HYUNWOO : UNIONBAY LIFE,” features the pair in a variety of couple poses wearing UNIONBAY’s comfortable and casual line.
In the photos, the couple sport functional and stylish pieces like casual shirts, windbreakers, and field jackets, perfectly capturing the brand’s ideal mis-matched look for everyday life. As friends who also happen to be the same age, the two stars also convey a natural, warm, and friendly chemistry in the photos.
According to a UNIONBAY representative, “IU and Lee Hyun Woo were selected to model the 2015 line as a couple following their individual work with us in 2011 and 2014, respectively. As soon as their participation was announced, fans and consumers alike began to show a large amount of interest, going so far as to nickname the two the ‘Woo Yoo couple’ (milk couple).”
“As soon as the Spring line photos were released, we received a lot of interest in the new line,” they continued. “Please look forward to the new UNIONBAY line as we continue to work with IU and Lee Hyun Woo.”
Meanwhile, fans of IU and Lee Hyun Woo can see the whole shoot and filmed interviews with the two on UNIONBAY’s official website and Facebook page.