Popular actor Kim Soo Hyun has become the face of low cost carrier Jeju Air.
Jeju Air announced on March 16 that they have signed a model contract with Kim Soo Hyun. The small airline has previously used BIGBANG, Lee Min Ho, and other global stars as their models to appeal to the Asian market.
Kim Soo Hyun will now be used in promotional materials and events for the airline for the next year.
A representative from Jeju Air commented, “We have chosen Kim Soo Hyun to be the face of our airline for our goal of becoming the best low cost carrier brand in all of Asia.”
Jeju Air currently flies 24 international routes between Korea and various countries in Asia.