JYP Entertainment Under Fire for School Uniform Advertisement That Encourages Students to Be Thin

jyp twice

There seems to be a rising controversy over girl group TWICE‘s recent advertisement for school uniforms.

In the advertisement, there are phrases such as “Make it thinner with this skirt! Shading skirt” and “Tighten it with this jacket! Corset jacket.” Then there is a picture of Park Jin Young looking as if he is judging you, along with the girl group members striking poses that emphasize the hips and chest.
jyp uniform

This advertisement has been posted on the front gate of middle and high schools.

Not only that, but on the homepage of this advertisement there is a project called “JYP’s ‘Thin’derella Project” where it encourages students to spread this advertisement through SNS.

This advertisement has enraged teachers who protested, “If we don’t make this a problem, then it won’t be. So we are trying to make it a problem.”

Educators proceeded to file a “societal evaluation request” which voices opinions such as, “We do not understand why students, who are still growing up, need to wear shading skirts to make their legs look thinner and corset jackets. Shading skirts and corsets emphasize the female body, and the models in the advertisement look like bartenders and hostesses who have uniform fetishes.”

It continues, “Teenagers are already trying to look like girl groups by going on extreme diets that make them underweight, have weak immune systems, and suffer from anorexia or tuberculosis.”

JYP Entertainment later addressed this, saying, “We are talking with the advertisement company right now. We will release an official statement soon.”

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