Why Are Some BIGBANG Fans Upset with YG?


It seems some BIGBANG fans are unhappy with how YG Entertainment is handling the promotion of rookie group iKON, and have taken to an online community to express their frustrations.

On December 25, some fans claimed that YG was using BIGBANG to give iKON publicity, especially regarding the song that G-Dragon wrote for their newest album. YG touted the song as “the first time G-Dragon has worked on a song for someone outside of his own group” – however, the fans called this a lie, and provided proof that G-Dragon had in fact written the song “Party” for Uhm Jung Hwa back in 2008.

gdragon ikon songwriting

The fans went on to say that YG is trying too hard to force a connection between the two groups. For example, they said, iKON was the opening act at every stop of BIGBANG’s Japan tour, iKON albums were being sold at the venue of BIGBANG’s concerts, and that when iKON debuted the press made remarks such as “iKON is younger than BIGBANG” and “iKON is better at dancing than BIGBANG.”

Because of these things, these fans demanded YG stop using BIGBANG to promote “the junior group that is causing damage to them.” They added, “Both groups are doing just fine on their own, but YG has overstepped their boundaries and are trying to sell them both together.”

So far, there has been no official response from YG or from the VIP fandom at large. Since this is the opinion of only a small group of fans, it’s unsure whether or not YG will even address their concerns at all.

You tell us, Soompiers! Do you think YG is at fault here, or do you feel that there’s nothing wrong with cross-promotion between the two groups?

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