SM Entertainment, YG Entertainment, and JYP Entertainment, sometimes referred to as the “Big Three” entertainment agencies in South Korea, have all been honored by the German-based iF Design Awards, one of the three major design awards in the world.
Referred to as the Oscars of the designing world and chosen by the International Forum Design, the iF Design Awards are given to products in various categories such as electronics, lifestyle, interior design, and packaging. The other two major international design awards are known as the Red Dot Design Awards and the U.S.-based IDEA Design Awards.
SM Entertainment took home four awards in 2016 in album packaging and interior design. The album packaging awards were given to Super Junior’s seventh full-length album special edition “This Is Love,” f(x)’s fourth full-length album “4 Walls,” and EXO’s winter special album “Miracles in December.” The interior design award was given for the lifestyle shop STARDIUM in Seoul Dongdaemun Design Plaza. SM had previously won four awards in 2014 for EXO and Girls’ Generation’s albums, bringing their combined total to eight.
YG Entertainment was awarded 9 awards in the areas of brand design, album packaging, and package design. These awards were given to Epik High’s “Shoebox” and “Feast,” Taeyang’s “Rise,” iKON’s “Welcome Back” for album packaging, iKON’s “Debut Branding” and WINNER’s “WWIC 2015 Concert” for branding design, and “YG Family Concert Live CD,” “WINNER Season’s Greetings DVD,” and YG X Woori Bank’s collaboration for package design.
JYP Entertainment took home four awards for album packaging, honoring miss A’s “Colors,” 2PM’s “No. 5,” and GOT7’s “Just Right and “Mad.” A representative from the agency said, “It’s an honor to receive an award from the Oscars of the design world. We are happy that the efforts of our design team have been acknowledged internationally and we will work harder in 2016.”