Starship Entertainment’s hip-hop boy group MONSTA X makes a comeback with their third mini album “THE CLAN Part.1 LOST.”
The release of MONSTA X’s album kicks off “THE CLAN,” a project series composed of two and a half parts that will feature not just music but also fashion and video art.
The music video for “All In” was directed by filmmaker Shin Dong Keul who has previously won awards at the Canada International Film Festival and the LA New Wave International Film Festival. Shin Dong Keul is known for his dreamy style, which can be seen in his past music videos, including Akdong Musician’s “Melted” and 2NE1’s “Come Back Home.”
MONSTA X’s new album is hip-hop based but borrows from genres such as trap, pop, EDM, and contemporary R&B. MONSTA X members proactively participated in the creation of the album as well as rapper Mad Clown, BrotherSu, and BOYFRIEND’s Jeongmin.
Check out the music video below, and share with us your thoughts! Are you all in for “All In”?