2NE1’s $200,000 Outfits Exceed MV Production Costs

2NE1’s garnered much attention for wearing outfits in their "Lonely" music video that exceed the production cost of the video itself. Their stylish and flamboyant outfits are from Parisian fashion powerhouse “Balmain” founded by French fashion designer Pierre Balmain. Balmain, which has been one of the most trendy and hot label lately among luxury brands, have been beloved by worldwide musicians such as Kayne West, Madonna, Beyonce, Rihanna, and Michael Jackson.