I think the ELFs are overreacting: I dont like this 4th Protest Idea.
1) You're hurting Hankyung. He WANTS to be successful in China, and if the album isn't selling, as the leader, he's the one that's going to suffer the most heartache. He's going to get the most heat from SM, he's going to be most ridiculed, he's going to lose the most "star appeal." Who wants to endorse/hire a guy who's album wouldn't sell in your OWN native country? Even though he's successful in Korea, if he can't make it into the Chinese industry, then he's never going to be taken seriously like Jay Chou, etc. He wants to be a star and do his stuff in China, and shouldn't you atleast give it a chance? Give Suju-M a chance, for atleast Hankyung, and the five boys' sake? They have a chance to be madly successful with the ELFs support. You can help boost Hankyung, Siwon, Ryeo, Kyu, and Donghae into the heart of Chinese spotlight. Why don't you encourage that?
2) SM created Suju-5 to participate in China...ONLY. It's a smart marketing tool, since some of the members of the original Suju-13 can't speak English and won't be as successful in China. You guys know this. Frankly, that not all Suju guys are singers/fit for the Chinese market. Many are famous and loved in Korea because of their humor, gag, actions, actings, etc. If those members, however, can't speak Chinese and convey their humor in that language, their personality becomes WORTHLESS, and consequently, those members fade away in the Chinese market. SM knows this, and that's why they're using GOOD chinese speakers and NATIVE speakers. So that this group doesn't end as a FAILURE. So that the boys can grow and start the "next wave" into China.
3) SM may be selfish, and creating another subunit for Suju, because it wants to make money, but this subunit group helps our boys. Some members may be "disapponted" that they're not in the subgroup, but it's not like SUJU's breaking apart permanently. And plus, the two groups can focus on TWO Markets at the SAME TIME as opposed to ONLY ONE = KOREA. Korea's not that profitable, and the 13 boys have reaped a lot of it's honey and milk. They can't stay stagnant forever. Like I said in my reason 2), some members won't be as effective in the Chinese market, and would serve a better role being in Korea. So they remain in the starlight Korea, and the members most "fitting" for the Chinese market are going to try and make money off of China. In order to that, they need to break the language barrier: two members for CHINA were added. This makes a) more profits for Suju in Korea and

more profits for Suju in China. It's logical and better for our boys, which brings me to 4):
4) You guys are all being selfish. You don't know what's going on in the minds of the members, and you are being ignorant, choosing to ignore the good signs for the bad. Suju did not ask for your help. They're not against Suju-M. Suju-M is pretty much Suju plus two members who are proficient in Chinese. What's the big deal? Let me answer that for you: there is none. Suju is trying to grow as a group, to reach out and branch out across Asia and the individual members are trying to be succesful because they have that potential. Suju was created for that purpose: for individual and group glory. SUJU-M helps the name SUJU and the Individual members. You guys are scared of change and stifling their growth. You think you love them? You're suppressing them because you don't want risk anything good, for change. Doing things like this just makes SM more tricky and may lead to faster destruction of Suju. Just let it go. Be fans for the members for the group. The group's not dead yet, and you guys are acting like it has.
Just my two cents.
Not to mention it's not even effective. Because you're still buying SuJu merchandise in response to SJM. You're still raising their bottom line because I doubt the guys themselves make much money from the album sales anyway. You know what they're gonna see when they look at the surging sales for the other albums at this point in time? "Wow, SuJu-M is sparking more interest in SuJu as a whole; even the old stuff is selling again! This is great for us! Let's do something like this again!" Any spike in sales for "U" is going to be associated with the other "U" whether that was the intention or not.
Every time you spread the pictures around (7 people or 5 cropped), access the website, download the video to edit it, watch the video and close your eyes during Zhoumi and Henry's parts... it's still adding up to interest in SJM as a whole, whatever the intention is.