LG Electronics unveiled Thursday its new LG-KE850 “Prada Phone,” a multimedia handset developed with the premium Italian fashion brand.
The Prada-branded device features a large 3-inch touchscreen with no keypad. It also features an MP3 player, a 2-megapixel camera, a leather case and screen protection film.

Unlike some ultra-exclusive phones developed with fashion labels, the Prada phone is aimed at the upper end of the mass market, putting it in the "masstige" category. It will hit shelves in Britain, France, Germany and Italy in February for around 600 eruos or W750,000.
The handset will go on sale in Korea from the second quarter of the year as it must be fitted out for the local code division multiple access (CDMA) system. Europe uses the global system for mobile communications (GSM) system.
(englishnews@chosun.com )
































