There are a lot of strategies singers employ in order to survive in the Korean music world, which is currently facing problems on low sales.
Some singers like K-Will take advantage of “User Created Content” (UCC) to promote their albums. In the case of Super Junior, the 13-member group, they do the “unite and divide” strategy. This strategy basically says that the group is still intact but they are sometimes divided into sub-groups and participate in different projects.
Credits ~ KBS World Radio + Kpopper.com + noV@Kpop Kingdom
