If any of you out there are interested in business, specifically marketing, I would recommend the book "Chasing Cool" by Noah Kerner. It discusses the current market obsession of chasing after whatever product that is considered "cool" in the eyes of the consumer. It utilizes a lot of real-life examples of companies and market trends - and is definitely an enjoyable and engaging read. Check it out!
Page 1 of 1
Interested In Reading A Business Book?
#3
- Gazerock is not dead
-
- Group: Friends of Soompi
- Posts: 1,669
- Joined: 16-March 06
Posted 18 May 2007 - 09:54 AM
Thanks for the recommendation. I'll have to look for it. 
#4
- Member
-
- Group: Members
- Posts: 6,890
- Joined: 04-October 05
Posted 18 May 2007 - 11:38 AM
ooo thank you! it's time I start reading more books of substance haha, plus I do intend on going towards international business.
Any other recommendations?
Any other recommendations?
current...
.book ♥ readings for: hk society, hk social policy, social geography, globalization & information society....... fun times.
.tv shows ♥ gossip girl; how i met your mother; the office; grey's anatomy; 30 rock
.music ♥ kings of leon; late night alumni; the hush sound; slumdog millionaire soundtrack
.book ♥ readings for: hk society, hk social policy, social geography, globalization & information society....... fun times.
.tv shows ♥ gossip girl; how i met your mother; the office; grey's anatomy; 30 rock
.music ♥ kings of leon; late night alumni; the hush sound; slumdog millionaire soundtrack
#5
- Member
-
- Group: Friends of Soompi
- Posts: 308
- Joined: 04-October 05
Posted 18 May 2007 - 07:38 PM
QUOTE(vc1188 @ May 18 2007, 03:38 PM) 
ooo thank you! it's time I start reading more books of substance haha, plus I do intend on going towards international business.
Any other recommendations?
Any other recommendations?
the world is flat
i personally don't like it, but a lot of other ppl do.
Share this topic:
Page 1 of 1
