QUOTE
By Brian Tracey
Associate editor
MSNBC
As the summer begins to sizzle, we can think of no better way to slake our thirst than with a icy cold carbonated beverage. And if you're in Japan, now you can keep cool with a cucumber-flavored soda.
"Pepsi Ice Cucumber" hit the stores this week, but it doesn't actually have any of the green gourd in it. Instead it has been artificially flavored to resemble "the refreshing taste of a fresh cucumber," said Aya Takemoto, spokeswoman of Japan's Pepsi distributor, Suntory Ltd.
"We wanted a flavor that makes people think of keeping cool in the summer heat," Takemoto said. "We thought the cucumber was just perfect."
The mint-colored soda is on sale just for the summer and only in Japan, Takemoto said. She said initial sales were brisk, and Suntory aims to sell 200,000 cases over the next three months.
We think Pepsi's rivals should retaliate with Spinach Sprite and Dr Bell Pepper so we can skip the salad bar entirely and get all that green goodness in liquid form.
http://www.msnbc.msn.com/id/19230461/
Associate editor
MSNBC
As the summer begins to sizzle, we can think of no better way to slake our thirst than with a icy cold carbonated beverage. And if you're in Japan, now you can keep cool with a cucumber-flavored soda.
"Pepsi Ice Cucumber" hit the stores this week, but it doesn't actually have any of the green gourd in it. Instead it has been artificially flavored to resemble "the refreshing taste of a fresh cucumber," said Aya Takemoto, spokeswoman of Japan's Pepsi distributor, Suntory Ltd.
"We wanted a flavor that makes people think of keeping cool in the summer heat," Takemoto said. "We thought the cucumber was just perfect."
The mint-colored soda is on sale just for the summer and only in Japan, Takemoto said. She said initial sales were brisk, and Suntory aims to sell 200,000 cases over the next three months.
We think Pepsi's rivals should retaliate with Spinach Sprite and Dr Bell Pepper so we can skip the salad bar entirely and get all that green goodness in liquid form.
http://www.msnbc.msn.com/id/19230461/
Pepsi will try anything. I wonder how it'll taste.
