Hi all - not sure if this is place for this, so please tell otherwise if its not.
I'm putting together a marketing/promotional plan for my graduate class and the 'product' I chose was DBSK. Here's why(besides being a huge fan!!!!) 1. I've been watching the marketing/pr/promotion for 2 k-pop acts Boa and Seven and from a purely marketing perspective, I'm not all together impressed. 2. As the US becomes more and more diversified and the cultural/ethnic lines become more blurred, I definitely see an opportunity for 'fresh' faces & music - Selene and Shakira helped the hispanic music, now I'd like to see the Korean pop music make its impact as well.
So, as I put my plan together, I do have a few questions that would help me make my case:
1. What are the numbers (quantity) of their Japanese, Chinese, Korean, and other fan clubs?
2. Is there a leader of each club that I could try to contact?
3. Which song do you think would make the biggest impact in the US market?
Thanks in advance for any and all help!!!
I like to reply in this one.
1. What are the numbers (quantity) of their Japanese, Chinese, Korean, and other fan clubs?
Registered Cassies are around 800K according to Guinnes Book of World Records.
While Bigeast members are around 60-80K. The members can be a lot higher now since THSK is getting more and more recognized in Japan.
2. Is there a leader of each club that I could try to contact?
This, I don't know.
3. Which song do you think would make the biggest impact in the US market?
If I were to choose 1 song, it would be
Mirotic. Simply because it has western feel in it and the song is really catchy. They'd be surprised to see a boyband dance and sing live like that.
I want to add my second choice which is Purple Line.
I have a story about that song. I was playing it out loud when suddenly I notice a relative of mine from the US swaying in the beat of it. I just smiled and thought Purple Line is really a cool and catchy song.
BIGEASTATION: Wooahh.. Changmin is so cute in the pic. He's so handsome! Kyaa~!
Thanks
GOE;SS for subbing MBC Fantasy Couple! I'll be waiting patiently for the others. Good job!