I’m doing an assignment on Red Bull and I would really, really appreciate if any of Red Bull consumers out there can take some of your time to answer my questions. Your co-operations are highly appreciated.
1. When do you consume Red Bull?
2. Do you consume Red Bull regularly?
3. About how much do you consume Red Bull each week?
4. Do you think Red Bull gives you the source of energy that you needed?
5. Where do you usually purchase Red Bull? (Wholesaler, supermarket, independent retailer, etc.)
6. Which sport do you partake regularly?
7. Please try to describe Red Bull’s packaging. (describe any colors and/or emblems)
8. What are the benefits you get after you drink Red Bull?
9. Does Red Bull gives you the “wings” the promise?
10. What makes you choose Red Bull over any other energy drink brands?
11. Describe why you buy Red Bull?
12. With the relation to Red Bull, which of the following is important to your purchase?
1 = important, 3 = neutral, 5 = unimportant
a.Taste 1 2 3 4 5
b.Hydration 1 2 3 4 5
c.Physical Boost 1 2 3 4 5
d.Image 1 2 3 4 5
e.Mental stimulation 1 2 3 4 5
f.Price 1 2 3 4 5
g.Availability 1 2 3 4 5
h.Can/bottle shape, colors, and size 1 2 3 4 5
13. Which tag line, do you most associate with Red Bull?
a.Stimulation for your body and mind
b.Brain and body energy
c.Gives you wings
d.Your sport, our science
14. When did you consume Red Bull mixed with an alcoholic beverage?
15. Do you have any comments you want to add about Red Bull?
Please and thank you!!
