G-Dragon Becomes the First Male Celebrity to Advertise Red Lipstick

Recently a cosmetics brand The Saem revealed a lipstick advertisement featuring G-Dragon. In the revealed advertisement, G-Dragon is wearing a stylish pair of sunglasses and holding a red lipstick in his mouth. One would guess that a male celebrity advertising a female product like red lipsticks would look weird, but G-Dragon manages to make it look stylish with his androgynous looks. He did not j...

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Big Bang’s G-Dragon to Endorse Cosmetics Brand The Saem

Big Bang’s G-Dragon has landed himself a new solo CF with cosmetics brand, The Saem, which was previously endorsed by IU. On February 6, a representative of The Saem stated, “We have selected G-Dragon as our new exclusive model. We believed that G-Dragon is the person who could best express our ‘Global Eco The Saem.’ As the most beautiful face that works in harmony with the free, happy, showy, thr...

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IU Looking Lovely in Latest Behind The Scenes Shoot

Make-up brand The Saem teamed up with IU to promote their newest product, “Harakeke Toner.” They have released their behind-the-scenes footage. Even as the current model for The Saem, IU showed off her everyday cuteness and lovely self as well as innocence and feminine grace at the filming site. The CF’s concept was to capture the essence of the high-quality and moist “Harakeke Toner” and the film...

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[Ceci] Beauty Brands Showing Favoritism? SHINee, IU, and Eugene Among This Year’s M...

Some of this year’s beauty brand-model pairings are perfect matches with the model and the brand’s image, while some are a bit more questionable.  There’s a back story for these castings, so we made sure to get the inside scoop.   The Body Shop Favor Musicians? Could the popularity of the show, “I Am a Singer,” be the reason for The Body Shop’s affinity for musicians?  Kim Yoon ...

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