July 20, 2006
The Korean edition of the fitness magazine Men’s Health magazine has departed from the interchangeable male torsos that usually grace its cover to feature the K-Pop singer Lee Hyo-lee, a woman. The August edition shows Lee getting a hug from acting newcomer Lee Jai-yoon. She becomes the first woman on the cover of the magazine that more typically features the likes of Cho Han-sun and Lee Seo-jin. She will likely be the last for a long time, as will an eight-page special spread of the starlet shot in Maldives.
The concept for the shot was to show the “everyday” Lee Hyo-lee, so the singer is seen vacationing in a bikini and demure as a maiden. Her partner in the shoot, Korean Canadian Lee Jai-yoon, has appeared in the sitcom "Non-stop" and the DMB soap opera "Yap.” The magazine says the “innocent charm and youthfulness” of the two, plus “the way they diligently groom themselves” persuaded it to feature the two as representatives of the beauty of the times.